Mobile Showcase Winner! 🏆 - BDPA Organization
I participated in the Black Data Processing Association Mobile Showcase, a weekend-long virtual app competition and placed 1st! My team came up with Cell-it, application that allows users to buy, sell, or trade any cellular device under any condition.
Role: UI / UX Design, Prototyping, Research
Team: Arielle Morris, Alexis Orenallo
Identifying the problem
The Challenge: The prompt for the showcase was to come up with an app that solves a real problem that you or someone else might have experienced. Complete the challenge within the time frame (48 hours) and present a working demo showcasing creativity, user experience , and value.
Main Goal: Present a user-friendly application that solves a problem and brings value to the consumer.
Upgrade downturn: why are people holding on to their old phones?
"More than half are holding off upgrading altogether, and 12% said they would upgrade to a less expensive model" - Ting Mobile
Strategy Analytics conducted an online survey with 2,500 smartphone owners aged 18 to 64 years old in the US. Company SVP David Kerr explained that there are several reasons behind consumers' decision not upgrade as quickly as they did in the past.
A new study released by Strategy Analytics reflects the current state of the smartphone industry. Apparently, consumers in the US -- Baby Boomers, in particular -- are increasingly delaying their smartphone purchase for three or more years.
Outlook: Reasons why consumers are NOT upgrading.
Ideation
With only 48 hours to create and prototype a product, our goal for was to hit all the points listed in the challenge brief while still making an app that would be appealing to consumers.
Ultimately we decided on a eCommerce app that allows users to buy, sell, or trade a phone in any condition. These functions help our users purchase 5G phones within their budgets, sell their old phone for extra cash, or trade it in. This idea allows people to save money and time while expressing their loyalty to brands they love, and also good practices of safe buying.
Cell-it, an application that allows users to buy, sell, or trade in a device for cash or in-store credit. The idea here is save time and money. No more waiting for upgrades, or buying overly expensive phones. Buy phones outright and get the value you deserve. People have the options to trade-in their device any condition for an in-store credit or cash. Users can apply this credit with any phone in our 1,000+ device inventory.
Mapping the Journey
Prototype